Product Marketing Manager (International)
We are looking for a strategic and globally minded Product Marketing Manager to drive product positioning, messaging, and go-to-market strategies across international markets. In this role, you will bridge the gap between product development and market success, ensuring that products resonate with diverse customer segments and achieve strong commercial performance worldwide.
About the Role
As a Product Marketing Manager, you will act as the voice of the customer and the storyteller of the product. You will translate complex product capabilities into compelling value propositions tailored to different regions and audiences. Working closely with product, sales, and regional teams, you will shape how products are launched, perceived, and adopted in global markets.
Key Responsibilities
- Develop and execute international go-to-market strategies for product launches and updates.
- Define product positioning, messaging, and value propositions for different target markets.
- Conduct market research, customer analysis, and competitor benchmarking across regions.
- Collaborate with product management to align product features with market needs and opportunities.
- Enable sales teams with training, content, and tools to effectively communicate product value.
- Create and manage marketing assets, including presentations, campaigns, and product documentation.
- Monitor product performance and campaign effectiveness using data and key metrics.
- Adapt global marketing strategies to local market requirements and cultural nuances.
- Work with cross-functional teams to ensure consistent brand messaging and product communication.
- Identify growth opportunities and recommend strategies to increase market penetration.
Qualifications and Experience
- Degree in Marketing, Business, Communications, or a related field.
- Experience in product marketing, marketing strategy, or a similar role with international exposure.
- Strong understanding of go-to-market strategies and product positioning.
- Experience working with cross-functional and geographically distributed teams.
- Familiarity with digital marketing, content creation, and campaign management.
Skills and Competencies
- Strong storytelling and communication skills with the ability to simplify complex concepts.
- Strategic thinking combined with hands-on execution capabilities.
- Analytical mindset with the ability to use data to drive decisions.
- Cultural awareness and ability to adapt messaging across different markets.
- Strong collaboration and stakeholder management skills.
- Creativity and innovation in developing marketing strategies and campaigns.
- Ability to manage multiple projects and deadlines in a dynamic environment.
What We Offer
- A global and collaborative work environment with international exposure.
- Opportunities to influence product success across multiple markets.
- Professional development and career growth opportunities.
- Access to modern marketing tools and platforms.
- Competitive compensation and benefits package.
About: English Jobs Sweden
EnglishJobs.se specializes in recruiting international talent for Swedish companies. Since 2009 we have have helped over 8000 professionals connect with traditional companies such as as Ericsson, Skanska, ABB, Volvo and SAAB as well Swedish startups such as Spotify, TrueCaller, Klarna and Skype. We welcome talent with a multicultural background and knowledge of local cultures, languages and business markets. Industries we cover: Tech, Marketing & Communications, Events, Media, Retail, Travel, Hospitality, Finance, Gaming, Healthcare, Consulting
